Old Style Beer x Untappd Patch Program
Holy cow! Old Style "tapped" me (get it?) to create patches for a program they ran in partnership with Untappd in 2015. Old Style's tag line was "Chicago's Beer", and they wanted people to think and drink locally with this Chicago-centric promotion. Drinkers received an actual patch in the mail if they checked in at a bar in any of these neighborhoods or suburbs on Untappd, and as an added bonus, collecting all 12 neighborhoods or all seven suburbs made app users eligible to receive an Old Style drivers jacket to put all of their amazing patches on.
I'm unsure how Old Style used the state patches, so I don't know if those patches ever made it into the hands of beer drinkers.
I'm unsure how Old Style used the state patches, so I don't know if those patches ever made it into the hands of beer drinkers.
12 neighborhoods, seven suburbs and four states were included in the patch program.